Making Your Brand
More Social & Providing Value
Making Your Brand More Social
Social Marketing is all about Engaging Groups and Initiating Conversations using Blogs , Micro Blogs, Online Chats, RSS, Widgets, Social Networks, Social Bookmarks, Message Boards, Podcasts, Video Sharing Sites, Photo Sharing Sites, Virtual Worlds and other Social Media Platforms for deeper audience penetration.
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- 1/3 Of The Whole UK Population Is On Facebook
- 50% Of Facebook Users Return Daily
- Facebook Advertising Is The Most Targeted Online
- 52% Of Twitter Users Update Daily
- 43% Of People Follow Brands For Offers
- 67% Of People Would Mention Brands They Follow
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Why Social Media Works!
The reason why Social media networking is a huge success is because of its Friend-Of-A-Friend (FOAF) trust model similar to word of mouth (WOM).
Studies reveal that, while 14% People Trust Ads, 76% of People trust consumer recommendations for purchase decisions.
By regularly posting tailored content to your online community we create real engagement, positive brand perception, a deep bond between brand and consumer and measurable success for your brand.
The FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Users can establish different rules of engagement for different types of connections in their network; the closer the connection to a user in terms of degrees of separation, the more trusted that user is.
This is the key difference between Social networking and traditional SEO or PPC strategies. Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people.
Public social networking services such as Facebook, Twitter, LinkedIn, and Google+ can be valuable sales, marketing and support tools if you know how to effectively apply them for your business.
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